Disney Media Sales and Marketing will connect its clients with music’s biggest event for families — the 2016 Radio Disney Music Awards (RDMA) — through sponsorships spanning television, digital, mobile and social platforms. The brands sponsoring both the Disney Channel and Disney XD premiere event telecasts are: BAND-AID® Brand Adhesive Bandages, Cheddar Goldfish® crackers, KRAFT® Macaroni and Cheese Shapes, and Star Stable.
“The Radio Disney Music Awards provides opportunities to customize and associate key client’s brands at every engagement point an audience of kids and moms are spending their time: TV, online, digital, social and mobile,” said Rita Ferro, executive vice president, Disney Media Sales and Marketing.
The RDMA event takes place SATURDAY, APRIL 30 at the Microsoft Theater in Los Angeles and a special two-hour telecast, “Disney Channel Presents the 2016 Radio Disney Music Awards,” will be presented SUNDAY, MAY 1 (7:00-9:00 p.m., EDT) in the U.S. and thereafter, in 159 countries. Highlights will also be available on Radio Disney, the Radio Disney App, Disney Channel App and RadioDisney.com.
The show will feature performances by some of the biggest artists along with tomorrow’s rising stars in music and the presentation of the uniquely Radio Disney “ARDY” statuette winners, as voted on by fans globally. Sponsorship highlights include:
Cheddar Goldfish® crackers – presenting sponsor of the custom “RDMA Backstage Bash Sweepstakes” with a Grand Prize of a trip to Los Angeles for one lucky winner and three guests to enjoy backstage access to the VIP lounge powered by Cheddar Goldfish® crackers and VIP seats during the RDMA show. Twenty-five first place winners will receive a Cheddar Goldfish® crackers prize pack. The sweepstakes will be featured across Disney Channel, Disney XD and its social media platforms. Cheddar Goldfish® crackers is also sponsoring the category “So Happy – Best Song That Makes You Smile.”
KRAFT® Macaroni and Cheese Shapes — sponsor of the custom “RDMA-zing Sweepstakes,” providing one Grand Prize winner and three guests a trip to Los Angeles to attend the RDMA event, hang out in the Fan Zone, and go to the official 2016 RDMA After Party. The sweepstakes will be promoted across Disney Channel, Disney XD and Radio Disney, as well as digital and social media platforms. Kraft Macaroni and Cheese Shapes is also sponsoring the category “You Know You Love Them – Best Music Group.”
Star Stable — sponsor of the “RDMA Be a Star” Sweepstakes providing one Grand Prize winner with a trip to Los Angeles to attend and be a part of the 2016 RDMA show. The winner will also receive a Star Rider for life membership and 20,000 Star Coins to continue their star-studded adventures at home. The sweepstakes will be featured across Disney Channel, Disney XD and Radio Disney and their digital and social media platforms. Fans arriving at the Microsoft Theater for the RDMA event will have the opportunity to experience the magical world of StarStable.com first-hand at the StarStable.com booth.
