LEGO Systems, Inc. today announced a robust slate that will drive continued excitement for the LEGO® Star Wars™ product line, the company’s first-ever licensed theme collection that today is a perennial favorite among fans of all ages. From sets based on Star Wars: The Force Awakens, to those inspired by a new original animated series, LEGO Star Wars: The Freemaker Adventures to sets based on the upcoming Star Wars: Rogue One film, the 2016 LEGO Star Wars collection is one of the largest and most diverse since its 1999 introduction.
“For more than 16 years, children and kids at heart have recreated the Star Wars story through LEGO play, and this year we will give them even more stories and characters to explore,” said Jill Wilfert, vice president of licensing and entertainment for the LEGO Group. “Our collaboration with Disney and Lucasfilm enables us to bring fun and creative LEGO twists to the Star Wars universe, which is why we’re so thrilled to introduce an original LEGO Star Wars television series this year. New original characters and stories, plus two inspired building sets, will bring fans of all ages even more reasons to build and explore with LEGO Star Wars.”
The LEGO Group is celebrating the Saga in more ways than ever before, showcasing how building with LEGO bricks inspires open-ended creativity and sparks imagination. New building sets offer the chance to create the stories fans know and love while also empowering them to create their own adventures. For the second year running, a line of buildable LEGO figures brings new heroes and villains to life in a unique role-play experience.
