Disney’s ‘Frozen’ has taken over the newly themed Anna & Elsa’s Boutique in the Downtown Disney District at the Disneyland Resort. Here’s a look at some magical transformations taking place!
Archive for Frozen
Every Time You Sang Along To ‘Frozen,’ You Capitulated To Disney’s Carefully Orchestrated Marketing Plans
Even if you’ve not actually seen Disney’s Frozen at the cinema, you’ve no doubt heard about it somewhere online. Between the official Disney promos, the YouTube video of a dad and daughter singing along in the car to “Let it Go” (13 million views), or the outrageously cute nurse and teeny girl hospital patient belting out “Love Is An Open Door” — it’s inescapable.
New Downtown Disney store unleashes a ‘Frozen’ frenzy
It was opening day for Anna & Elsa’s Boutique at Downtown Disney, the only store/salon in the world devoted to all things “Frozen.”
Hasbro Announces New Strategic Merchandising Relationship with Disney Consumer Products for Disney Princess and Frozen Properties Beginning in 2016
Global branded play leader Hasbro, Inc. (NASDAQ: HAS) today announced a new strategic merchandising relationship with Disney Consumer Products for the globally popular Disney Princess and Frozen properties. The agreement gives Hasbro global rights (excluding Japan) to develop dolls based on Disney Princess stories and characters including Cinderella, Beauty and The Beast, and The Little Mermaid as well as Frozen beginning in 2016.
“We are delighted to have been selected by Disney Consumer Products to develop dolls for the Disney Princess and Frozen franchises,” said Hasbro President & CEO Brian Goldner. “Our strategic thought leadership and innovation has led to the steady growth of our girls business over the past several years demonstrating that we have a true understanding of girls globally and how today’s girls want to play. The entire Hasbro team is looking forward to providing consumers with inventive new play experiences based on the beloved Disney Princess and Frozen characters and stories.”
Bob Chapek, President, Disney Consumer Products commented, “We are excited about our collaboration with Hasbro on the Disney Princess and Frozen franchises and the expansion of a robust partnership that has already yielded tremendous results across our Star Wars and Marvel properties. Hasbro’s focus on quality, innovation, and market-leading products designed for today’s consumer, makes them the best choice to grow one of the world’s most popular girls brands.”
Over the past ten years, Hasbro’s creation of new brands and investment in re-imagining existing brands such as My Little Pony has grown Hasbro’s Girls category revenues from nearly $300 million to more than $1 billion in 2013, a record level for Hasbro’s Girls portfolio.
“Our industry leading design and marketing teams are looking forward to delivering to consumers around the world wonderful play experiences based on these magical Disney properties,” said Hasbro Chief Marketing Officer John Frascotti.
‘Frozen’ Is Still Hot as Disney Dominates Toy List
“Frozen” is still hot. Two toys based off Walt Disney Co.’s hit animated film made Adventure Publishing Group’s Toy Insider Hot 20 list released today, making it the only entertainment property with multiple items on the roster.
The Complex Disney Easter Eggs You Missed In ‘Frozen’
If you have children — or if you’re just a fan of whimsical wintry fun — you’ve probably seen “Frozen” more times than you care to count. But while you were busy belting out “Let It Go,” you most likely missed a series of incredible connections to other films in the Disney canon.
3 Cool Ways Disney Keeps “Frozen” From Melting Away
Frozen is truly the gift that keeps on giving for Walt Disney investors. The animated hit, which grossed $1.27 billion worldwide on a budget of $150 million, is now the highest grossing animated film in history.
Disney Looks to Avoid the Mistakes That It Made With ‘The Little Mermaid’ as It Expands Its ‘Frozen’ Empire
Twenty-five years ago, when The Little Mermaid first arrived in theaters, The Walt Disney Company really wasn’t ready to capitalize on how successful that hand-drawn animated feature would become.
Frozen-Inspired Disney Wedding Dress by Alfred Angelo Will Be Available to Shop Jan. 2015
Revealed on Disney Weddings’ Instagram page on Thursday, Sept. 18, the 2015 Disney’s Fairy Tale Weddings by Alfred Angelo bridal collection will include a Frozen gown inspired by Queen Elsa’s frosted blue dress from the hit Disney film.
Kohl’s and Disney Interactive Invite ‘Frozen’ Fans to Sing Their Hearts Out
Kohl’s Department Stores (NYSE: KSS) announces today a collaboration with Disney on a national call for a Sing Your Heart Out campaign. Now through September 29, fans of the movie “Frozen” and aspiring singers nationwide can submit videos of themselves singing “Let it Go” for the chance to be included in a Kohl’s holiday commercial that will air during the 2014 American Music Awards (AMAs) broadcast.
“The American Music Awards kick off the most important time of the year for Kohl’s, the holiday season,” said Michelle Gass, Kohl’s chief customer officer. “This year we are excited to build upon our successful partnership with Disney to connect with customers in a fresh, relevant and emotional way through the incredible phenomenon of the movie, ‘Frozen.’ Families will be sharing videos of their performances of the hit song ‘Let It Go’ for a chance to star in our holiday campaign. We will also be engaging them through the selection process by providing them with opportunities to vote on which video will be included in the final spot.”
