Transitions Optical, Inc., signed an agreement with Walt Disney World Resort to be a sponsor of signature events at Epcot, the runDisney series and Festival of the Masters at Downtown Disney.
The event sponsorship agreement will encourage wearers of prescription eyeglass lenses to enhance their visual experiences and enjoy all of the sights in their lives – both at these signature events and beyond – with Transitions® adaptive lenses™.
Throughout the year, Transitions Optical will be a sponsor at the Epcot International Flower & Garden Festival as well as the Disney Sports runDisney series, the Epcot International Food & Wine Festival, the Walt Disney World Festival of the Masters in Downtown Disney®, and the Atlanta Braves Spring Training and the Summer Festival, both held at the ESPN Wide World of Sports Complex.
While at these signature events, Disney guests will have the opportunity to learn more about the Transitions family of products, particularly the recently introduced Transitions® Signature™ lenses, which are the most responsive everyday adaptive lenses, darkening even more outdoors and providing maximum clarity indoors and at night. Wearers of clear eyeglass lenses will visit designated areas to receive lens trial decals for the chance to try Transitions lenses in their own prescription, to experience enhanced vision firsthand.
“Through this relationship and the tremendous base of consumers it serves, we look forward to the opportunity to educate people of all ages about what enhanced vision truly means and encourage them to try Transitions lenses for themselves at signature Disney events such as the Epcot International Flower & Garden Festival,” said Sherianne James, director, North America marketing, Transitions Optical.
“We are excited to have Transitions Optical as a new sponsor at some of our signature events across Walt Disney World Resort,” said Michael Cohen, vice president of alliance management for Walt Disney World Resort. “Transitions will showcase its product and allow guests at some of our most popular events to try the Transitions Signature lenses in their own prescription.”
To amplify its campaign touting Transitions lenses as the “Official Sponsor of Sightseeing™” – a program based on the top-rated interests and passions of Transitions lenses wearers and prospective buyers, including cuisine, music, sports and travel – Transitions Optical will bring brand ambassadors Major League Baseball (MLB) Hall of Famer Cal Ripken, Jr., GRAMMY® and CMA Award winning country artist Darius Rucker, and celebrity chef and Food Network star Robert Irvine to several of these signature events to interact with consumers and share their own stories about how wearing Transitions lenses has impacted their lives. As part of its on-site activation at each of these Walt Disney World events, Transitions Optical will also offer giveaways and the chance to win exciting prizes, including signed memorabilia from each ambassador.
To learn more about Transitions lenses and the Official Sponsor of Sightseeing program, visit www.transitions.com.
