This year, the costume mania award goes to . . . Hollywood! The frenzy over Walt Disney Pictures’ 2013 film Frozen has continued well into 2014. Data released by SLI Systems (SLI.NZ), a worldwide e-commerce acceleration provider for mid- to large-size Internet retailers and B2B sites worldwide, found consumers conducted over one million site searches this Halloween season for Frozen-related queen, princess and snowman characters, making it the most-searched category in the study. Other popular films, including Paramount Pictures’ Teenage Mutant Ninja Turtles (TMNT), Despicable Me’s “Minions,” Maleficent, and Book of Life also saw activity making 2014’s Top 15 List.
SLI studied site search activity across 17 costume retailer websites based in the U.S., UK and Australia, analyzing a total of more than 80 million consumer searches taking place between Sept 1 and Oct 26, 2013 and between Sept 1 and Oct 26, 2014. Combined, the e-commerce sites studied have monthly revenue of approximately $20M.
“Our data team compared the most popular site search terms across costume retailer e-commerce sites using our Learning Search service during the 2013 and 2014 Halloween seasons,” said Shaun Ryan, CEO, SLI Systems. “Disney’s Frozen-themed costume searches simply ‘freeze out’ all competition, including Paramount’s Teenage Mutant Ninja Turtles (TMNT), in Halloween 2014. In fact, ‘Frozen’ received 122% more search activity than ‘TMNT’ this year, and nearly 160% more search activity than any movie in 2013 – the most popular film-related costume search being ‘Batman’ in 2013.”
The Top 15 Most-Searched Costume Themes of 2014, in order:
(seven are movie themes)
1. Frozen – 1,192,000 (includes searches Elsa, Olaf & other characters)
2. Zombie – 863,000
3. Ninja – 863,000
4. Pirate – 796,000
5. Clown – 659,000
6. Witch – 588,000
7. Vampire – 565,000
8. Teenage Mutant Ninja Turtle (TMNT) – 536,000
9. Book of Life – 308,000 (includes searches for “day of the dead”)
10. Flapper – 277,000
11. Batman – 251,000
12. Despicable Me – 233,000 (78% of related searches for minion characters)
13. Maleficent – 227,000
14. Monster High – 206,000
15. Star Wars – 148,000
