There’s a song that says “music is the universal language if you know what I mean”. Well, I have found its first cousin.
I am in sales and marketing and therefore have folks from all sorts of backgrounds coming through my office. One never knows what type of personality you will be working with until you sit down and begin that discovery process. But no matter what “type” they may be…one thing can be a common denominator for sure.
Everyone has their own way of finding “common ground” with prospective clients to develop a rapport and ease into discussions relating to the actual sales process. What is my winning ice breaker? Disney, of course!
I have only two Disney items in my office. A Walt Disney World coffee mug and a large candy dish resembling Mickey’s red shorts and shoes, not to mention Sorcerer Radio is always playing on my desktop.
It never fails that my visitors notice these items and it affords me the opportunity to share a recent experience or personal anecdote. They in turn do the same or if they have never been to the “World” they tend to ask a lot of questions! Maybe I’m marketing for the wrong company!
I could very easily get sidetracked and talk Disney all day, but I have learned to weave my Disney experiences and community offerings throughout the conversation that not only builds a great relationship with my family clients, but can make a difficult decision process less intimidating and more entertaining.
They always take an interest in what I share with them, which in turn lends to them having greater interest in what I’m here to educate them about and ultimately win their trust, their business.
We are all about making a personal connection with our guests, family members and residents here and by me using the universal language of Disney, it’s always a breeze! So, put a Mickey on your mantle, a castle on your credenza or a Dumbo on your desk. See what a little Disney commonality can do for you. The results can be magical!
