The 2016 Radio Disney Music Awards (RDMA), music’s biggest event for families, is set for SATURDAY, APRIL 30 at the Microsoft Theater in Los Angeles. Now in its fourth year, the RDMA will feature even more performances, combining music’s biggest with tomorrow’s rising stars. The special two-hour telecast, “Disney Channel Presents the Radio Disney Music Awards,” will be presented SUNDAY, MAY 1 (7:00-9:00 p.m. EST) on Disney Channel in the U.S. and thereafter, in 159 countries, an increase of more than 250 percent from last year’s 44 countries. Highlights will also be available on Radio Disney, the Radio Disney App, WATCH Disney Channel and RadioDisney.com.
National sponsors for the RDMA telecast currently include Cheddar Goldfish® crackers, BAND-AID® Brand Bandages and Kraft Macaroni and Cheese Shapes.
Jesse Ignjatovic and Evan Prager of Den of Thieves (“MTV Video Music Awards,” “American Idol,” “CMT Music Awards”) will executive produce the event for the second consecutive year.
Radio Disney “ARDY” statuettes, as voted on by fans around the world, will be awarded in several categories including the new Radio Disney Country Favorite Artist and Radio Disney Country Favorite Song categories.
Last year, over 101 million votes were tallied on the Radio Disney app and social platforms, including more than 5 million votes from international fans. The telecast delivered 4.3 million Total Viewers. Compared to all other televised music awards shows of 2015, the Radio Disney Music Awards ranked #1 among Kids 6-11, defeating the “Grammy Awards” by 38 percent in the key target demographic (1.1 million vs. 800,000). The RDMA telecast also handily beat the “Billboard Music Awards” by 46% in Kids 2-11 (1.2 million vs. 822,000), 101 percent in Kids 6-11 (1.1 million vs. 546,000) and 15 percent in Tweens 9-14 (988,000 vs. 856,000).
The music-focused special was the day’s most social entertainment program on Twitter with a unique audience of 1.5 million users generating 6.1 million impressions and delivered the highest number of unique visitors to date on the Radio Disney app.
