Has Disney stumbled across the new Beanie Baby?
Last month, a smattering of Disney Stores started selling a pellet-filled toy the size of a Twinkie. Priced at $4.95 apiece, the little oblong blobs, called Tsum Tsum, look like various Disney characters and are intended to be purchased in groups and stacked like firewood. (Tsum, pronounced tsoom, translates as “stack” in Japanese, according to Disney.)
