In a rousing television debut, “Disney Channel Presents the Radio Disney Music Awards” (RDMAs) – a celebration of music for kids and families – delivered 3.2 million Total Viewers and ranked as the #1 primetime TV telecast of April 2014 across all major youth demographics – Kids 2-11 (1.7 million/4.3 rating), Kids 6-11 (1.4 million/6.0 rating), Kids 6-14 (1.9 million/5.4 rating), Tweens 9-14 (1.4 million/5.6 rating) and Teens 12-17 (683,000/2.8 rating). It was also the #1 telecast across all TV for the month in Girls 2-11 (1.1 million/5.8 rating), Girls 6-11 (947,000/8.1 rating), Girls 6-14 (1.3 million/7.2 rating) and Girls 9-14 (877,000/7.4 rating). The event is in its second year. The event’s first-time television special was presented Sunday, April 27 (8:00-9:30 p.m.).
The Radio Disney Music Awards ranked in the Top 10 relevant tweets for the week of April 21, according to Nielsen SocialGuide.
