PANDORA Jewelry announced a new strategic alliance with The Walt Disney Company that will give the brand a presence in Walt Disney World Resort and Disneyland Resort, beginning with the sponsorship of the Wishes Nighttime Spectacular at Magic Kingdom Park in Florida this fall. In addition, PANDORA, in collaboration with Disney Consumer Products, is creating an original collection of beautifully designed Disney-themed jewelry launching at retail locations this fall.
“To say that PANDORA is excited about our relationship with Disney is an understatement,” said Scott Burger, President, PANDORA Americas. “Having a presence in the theme parks gives the brand another opportunity to engage with families and play a significant role in both the big and small moments of their lives.
Our consumers and retail partners have been requesting Disney-themed products for years and we are thrilled to finally offer them a brilliant assortment of charms that are the perfect balance of sophistication and whimsy. Our design teams have worked to build a collection that meets the exacting quality standards of PANDORA, preserves the integrity of the Disney characters we have all come to love over the years, and gives our consumers another way to share their stories,” continued Burger.
The new collection of hand finished sterling silver and 14K gold charms will feature inspirations from some of Disney’s most beloved characters. The initial launch, expected to roll out to PANDORA stores early November 2014, will include 25 different styles; an additional 16 styles will be sold at Disney merchandise locations, including the Walt Disney World Resort and Disneyland Resort. The Disney collection from PANDORA will also be available in PANDORA stores throughout Canada, Mexico, Puerto Rico, Central America and the Caribbean in November.
“We’re looking forward to the opportunities ahead through our alliance with PANDORA,” said Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants. “In addition to debuting a new line of PANDORA jewelry at retail that we know will be a fan favorite, we are collaborating on other product lines and guest experiences at our domestic Parks and Resorts.”
Later this fall, select merchandise locations at the Walt Disney World Resort, Disneyland Resort, Disney Vacation Club properties and Disney Cruise Line ships will begin selling the collections. Additionally two Disney merchandise locations, Uptown Jewelers in Magic Kingdom Park at Walt Disney World Resort in Florida and La Mascarade d ‘Orleans in Disneyland Resort in California, will unveil unique retail installations, combining PANDORA’s sleek aesthetic and Disney’s creativity.
The new Disney products represent PANDORA Americas’ third licensed collection to launch within the past 12 months. Starting in 2015, Pandora will become presenting sponsor of the Tinker Bell Half Marathon Weekend held annually at the Disneyland Resort.
