You know it so well: A cascading beacon of light reveals the slitted silhouette of a castle. There’s a bright flash with one of the most recognizable signatures ever, and, for a finishing touch, a shooting arc against the blue backdrop.
SMS Audio and Walt Disney Parks and Resorts Announce New Strategic Alliance
SMS Audio, LLC (www.SMSAudio.com), a premier audio headphone brand, and Walt Disney Parks and Resorts have entered into a multi-year strategic alliance naming SMS Audio the official headphones of Walt Disney World Resort in Florida and Disneyland Resort in California.
SMS Audio products, including Star Wars First Edition SMS Audio headphones are available for purchase now at select locations throughout Walt Disney World and Disneyland Resorts. In the spring, the Second Edition Star Wars SMS Audio headphone collection will be available depicting fan favorite themes such as Tie Fighter, Chewbacca, R2-D2 and Darth Vader.
“Establishing an alliance with Walt Disney Parks and Resorts is consistent with our strategic goal to build SMS Audio into a premiere global audio brand,” said Brian M. Nohe, president of SMS Audio. “We look forward to building upon this alliance even further.”
As part of this agreement, SMS Audio will be a sponsor of Star Tours – The Adventures Continue attraction at Disney’s Hollywood Studios in Florida and will feature their products at the park’s annual Star Wars Weekends. SMS Audio will also be a sponsor of the Avengers Super Heroes Half Marathon Weekend and Star Wars Half Marathon Weekend, both at Disneyland Resort in California.
In addition, SMS Audio has been named the Official Headphones of D23: The Official Disney Fan Club. Along with product opportunities for D23 Members, SMS Audio will be a part of this year’s D23 EXPO 2015: The Ultimate Disney Fan Event, taking place at the Anaheim Convention Center August 14–16, 2015.
“This alliance brings together two companies who share a commitment to providing high-quality entertainment experiences,” said Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants. “We’re thrilled to have SMS Audio join us as we continue to enhance our guest offerings.”
To learn more about SMS Audio and its products, visit www.smsaudio.com.
Disney Cruise Line to Sail First British Isles Itinerary in 2016
In 2016, Disney Cruise Line is sailing its first British Isles itinerary, visiting Scotland, England, Ireland and France. Throughout the summer of 2016, Disney Cruise Line will also return to Norway, Iceland and ports of call in more than 15 European countries.
In addition to the tour of Europe with limited engagements in the Baltic, Norwegian Fjords, Iceland, British Isles, Greek Isles and the Mediterranean, Disney Cruise Line will revisit favorite destinations elsewhere around the globe including Alaska, the Caribbean and the Bahamas.
British Isles
Disney Magic will sail from Dover, England on its very first British Isles itinerary. Your Clients can explore the majestic beauty of Scotland, experience Highland culture, sample traditional cuisine and spirits and discover the country’s iconic castles.
12-night British Isles
Ports: Invergordon, Kirkwall and Greenock (Glasgow), Scotland; Newcastle and Liverpool, England; Dublin, Ireland; Le Havre (Paris), France; and Guernsey (Channel Islands).
Departure Date: June 5, 2016
Iceland and Norway
On these new Disney Magic sailings, your Clients can experience the natural wonders of Iceland and the splendor and charm of Norway.
12-night departing from Dover, England
Ports: Reykjavik and Akureyri, Iceland; Bergen and Stavanger Norway; Kirkwall, Scotland; and Newcastle, England
Departure Date: June 17, 2016
12-night departing from Copenhagen, Denmark
Ports: Reykjavik and Akureyri, Iceland; Bergen, Stavanger, Oslo and Kristiansand, Norway; Kirkwall and Invergordon, Scotland; and Newcastle, England
Departure Date: July 13, 2016
Norwegian Fjords from Dover
For the first time, Disney Cruise Line will sail from Dover, England on a 7-night cruise to the majestic Norwegian fjords.
Ports: Stavanger, Alesund, Geiranger and Bergan Norway
Departure Date: May 29, 2016
More Summer 2016 Itineraries
During the summer of 2016, Disney Magic will return to favorite destinations in northern Europe, the Greek Isles and the Mediterranean with a variety of seven-night and longer sailings.
From May through August 2016, the Disney Wonder will return to Alaska, sailing from Vancouver, Canada to Tracy Arm, Skagway, Juneau and Ketchikan.
And, the Disney Dream and Disney Fantasy will continue to sail from Port Canaveral, Florida to The Bahamas and Caribbean on a variety of itineraries. Most of these cruises include a stop at Disney Castaway Cay, a private island paradise.
Bookings for the summer 2016 itineraries open to Gold and Platinum Castaway Club Members via phone on Wednesday, March 25 and to all Guests on March 26th via phone and online.
‘Star Wars’ Live-Action TV Show Coming After New Trilogy?
It’s well known that before George Lucas sold his LucasFilm empire to Disney, he was planning a Star Wars live-action TV series. Scripts had already been written for this ambitious project, but the show needed to find funding.
Match the evil quote to the Disney villain – quiz
The wicked stepmother is reborn in this week’s Cinderella but how does she compare to some classic Disney scoundrels?
What Will Drive Growth For Disney’s U.S. Resort Operations?
Disney’s U.S. resort operations have been trending well for the past few years. The company currently offers around 31,000 guest rooms in its U.S. theme parks. Hotel operations primarily depend on two factors, occupancy rate and average per room spending.
Can ‘Avengers: Age Of Ultron’ Break ‘Avengers’ Opening Weekend Record?
The debut of Avengers: Age of Ultron presents a somewhat unique situation, in that it is the sequel to an “original” that absolutely clobbered the opening weekend record and opened and what could be considered peak performance potential.
What Are the Major Differences Between the Disneyland and Disney World Experience?
Disneyland Resort (DLR) and Walt Disney World (WDW) are aimed at two very different vacation experiences.
First Look at Disneyland Resort Diamond Celebration Merchandise
Take a behind the scenes look into the Disneyland Resort Diamond Celebration showroom, where you can see for yourselves some of the amazing items headed your way this May at the Disneyland Resort.
Museum of Science Presents World Premiere of The Science Behind Pixar
This summer, visitors to the Museum of Science, Boston will be inspired by the science and technology behind some of the most beloved animated films and their characters, with the world premiere of The Science Behind Pixar. This interactive 10,000 square foot exhibition showcases the science, technology, engineering, and math (STEM) concepts used by the artists and computer scientists who help bring Pixar’s award-winning films to the big screen.
Created by the Museum of Science and Pixar, and featuring more than 40 interactive exhibit elements, The Science Behind Pixar demonstrates the technology that supports the creativity and artistry of Pixar’s storytellers. The exhibition is broken into eight distinct sections, each focusing on a step of the filmmaking process – Modeling, Rigging, Surfaces, Sets & Cameras, Animation, Simulation, Lighting and Rendering – providing visitors with a unique view of the production pipeline and concepts used at Pixar every day. Visitors of all ages will engage in and learn about the filmmaking process through hands-on activities inspired by some of Pixar’s most treasured films, from the first-ever computer animated feature film Toy Story, which opened nearly two decades ago, to Pixar’s newest film, Inside Out, releasing in June 2015.
“The Science Behind Pixar is a behind-the-scenes look at how our movies are made,” said Ed Catmull, president of Pixar and Disney Animation Studios. “The interactive exhibition gives people the opportunity to learn about the jobs our filmmakers do every day and tackle similar problems. It’s a great demonstration of how much creativity and imagination is involved in the science, technology, engineering, art and math thinking essential to our filmmaking process.”
The Science Behind Pixar offers a variety of hands-on activities that empower visitors to imagine the STEM concepts behind Pixar’s films in a fun, engaging format. To better understand the science and math that goes into creating the worlds and characters of Pixar’s films, visitors will hear first-hand from members of the studios’ production teams. They will also be invited to experience different roles within the production pipeline, through screen-based activities and physical interactive exhibits. In Sets & Cameras, for example, visitors will discover how a bugs-eye view was achieved for A Bug’s Life, through camera angles and large-set design within the computer.
Visitors will envision how digital sculptures are created based on sketches from artists in Modeling, and explore Lighting to solve challenges similar to what Pixar artists faced in creating animated water with virtual light in Finding Nemo. Rigging showcases how the models are given a virtual skeleton to enable the animators to add movement, and in Surfaces, visitors can immerse themselves in the techniques behind adding color and texture to every surface in a film. Visitors will also have the opportunity to take their photo with human-size recreations of many of their favorite Pixar film characters, including Buzz Lightyear, Dory, Mike and Sulley, Edna Mode, and WALL•E.
“Throughout the exhibition, visitors will engage in hands-on, screen-based, and physical activities that let them explore the computational thinking skills behind Pixar’s process in a compelling and participatory way,” said Ioannis Miaoulis, Museum president and director. “The Science Behind Pixar explores the creativity and artistry of the Pixar filmmakers, highlighting how computers are used as a filmmaking tool. The exhibition puts you into the role of each aspect of the Pixar filmmaking process, and we hope visitors will increase their knowledge and understanding of the core STEM content behind computer animation.”
Tickets for The Science Behind Pixar go on sale in April. For information including prices and availability, please call 617-723-2500, 617-589-0417 (TTY) or visit the Museum’s web site at mos.org.




