In response to changing consumer preferences in a marketplace increasingly influenced by technology, The Walt Disney Company (NYSE: DIS) today announced a realignment of two of its divisions, Disney Consumer Products and Disney Interactive. The new combined segment, Disney Consumer Products and Interactive Media (DCPI), will be run jointly by Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products; and Jimmy Pitaro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Interactive.

“Both Disney Interactive and Disney Consumer Products have a strong track record of connecting people to their favorite stories and characters,” said Tom Staggs, Chief Operating Officer, The Walt Disney Company. “As technology and digital entertainment continue to evolve, a shared innovation strategy will enable this new segment to create unique and engaging products and experiences that exceed consumers’ expectations.”
The new structure is designed to share technological expertise and maximize opportunities and efficiencies across two divisions that have increasingly become focused on similar objectives of delivering cutting-edge, interactive consumer experiences and products. In addition, the change will more effectively leverage Disney’s extensive licensing structure and retail relationships across both segments.
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