The MyMagic+ guest experience has hit a milestone: 10 million MagicBands have tapped their way into the parks and hotels, attractions, shops, parades and shows of Walt Disney World Resort.
Since its debut, the colorful and innovative MagicBand has placed guests’ vacation choices right on their wrist. The MagicBand is the key to unlocking the magic of Disney, connecting guests to all the vacation choices they make – serving as their resort room key, park admission, access to FastPass+ selections, PhotoPass photos and — for guests of Walt Disney World resort hotels – optional payment method for food and merchandise purchases.
The MagicBand helps guests customize their visit to Walt Disney World Resort, creating a vacation that is uniquely theirs. Guests can create and customize their MagicBands before leaving home when they book their Walt Disney World vacation on MyDisneyExperience.com
MagicBands are not only a hit with Disney guests. The MagicBand was singled out among the “26 Coolest Gadgets of 2014” by Fortune Magazine. Fast Company awarded MyMagic+ a coveted “Innovation by Design” honor in 2014.
