LEGOLAND® Florida Resort has introduced 7¾-year-old Tommy Parker as “Kid CEO” of its family-friendly hotel. Tommy has branded the property “The Five-Gazillion Star Hotel” and expanded his team to include Captain Brickbeard, The Good Knight and The World’s Greatest Adventurer.
“How’d I get so lucky?” Tommy pondered. “Hard work and juice boxes — that’s how.”
LEGOLAND Hotel recently celebrated its first birthday. In the first year, Tommy was busy making sure the hotel was running smoothly. Now he’s ready to share a behind-the-scenes glimpse into the inner workings of his pride and joy.
In a TV spot that launched Memorial Day Weekend, Tommy tours viewers through the 152-room hotel, highlighting some of its awesome amenities, including a pirate-themed room, a disco elevator, a lobby pit filled with LEGO® bricks, and Bricks Family Restaurant, while dispensing nuggets of kid wisdom.
“Mac and cheese is for closers,” he says.
The TV spot is being supported by a social campaign showing additional amenities such as the hotel’s adventure and kingdom-themed rooms, and includes an opportunity for kids to win actual items from Tommy’s TV shoot. Take the tour with LEGOLAND Hotel Kid CEO Tommy Parker here: https://youtu.be/0vxf4FFCXJ4
