Kohl’s and Disney Interactive Engage Families with Black Friday Campaign

Kohl’s Department Stores (NYSE: KSS) announces today, in collaboration with Disney, that America can decide which aspiring singers and “Frozen” fans will be included as part of a Kohl’s holiday commercial to air during the American Music Awards at 8 p.m. EST/7 p.m. CST Sunday, Nov. 23, on ABC.

Nearly 4,000 adults and children submitted videos of themselves singing along to the Oscar®-winning anthem “Let it Go” in Kohl’s Sing Your Heart Out contest. The videos were submitted on www.disney.com/frozenfriday and through the Disney Applause app available on iOS and Android. Starting at 10 a.m. PST Nov. 10, and continuing through 9:30 p.m. EST Nov. 23, America can vote for their favorite of 10 finalists online at www.disney.com/frozenfriday.

On Sunday, Nov. 23, the finalist with the most votes will have their performance air in a Kohl’s commercial during the American Music Awards.

A one-stop shop for everything “Frozen,” Kohl’s and Kohls.com offer a full assortment of product, including a wide variety of exclusive styles, inspired by the Disney phenomenon this holiday season. From essential toys and apparel to unexpected home and electronics goods, customers will be excited to discover “Frozen” for the entire family at incredible savings. Customers are encouraged to share their favorite “Frozen” finds with @Kohls using #FrozenFunAtKohls.

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