How Disney And Coca-Cola Developed An Out Of This World Marketing Campaign

In 1955 Walt Disney himself enlisted Coca-Cola to help finance the then-gigantic $17 million construction cost of his first theme park, Disneyland. In return, the beverage giant became a soft drinks supplier at the Californian park and has also occupied this slot at its counterpart, Walt Disney World in Florida, since its ornate iron gates swung open in 1971.

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