Disneyland Paris was awarded yesterday the 1st prize in the Tourism category, at the Relation Client® Podium. In 2003 BearingPoint and TNS Sofres created these prizes to be awarded to companies by consumers in
appreciation for the quality of their client relationship. It has been the number one
reference in the field ever since.
Among the 150 competing organisations, Disneyland Paris was awarded the first prize in the Tourism category. This is a well deserved award for the number one European tourist destination, for which the quality of the experience is at the heart of their strategy.
This prize clearly reflects the client’s opinion and demonstrates the daily commitment of the 15 000 Cast Members -the employees- at Disneyland Paris. They each pay special attention to guest satisfaction at every different moment of their visit.
Our teams work daily to maintain those quality standards and innovate. To do so they have continuous training, various studies and audits are run and the guests’ comments are closely and systematically recorded.
‘We aim for excellence throughout our business in order to offer our guests a unique experience. The feedback from our clients has always helped our teams improve our product. Our Cast Members can be very proud of being awarded the first Client Relation prize, in the name of Disneyland Paris’, Julien Kauffmann, Vice President Revenue Management and Analysis, declared.
One of the company’s priorities is guest satisfaction. To ensure it the company has invested €510 million over the last five years to develop and refurbish the park and the hotels at Disneyland Paris. These investments have already given results:
• the satisfaction rate of guests who have stayed in Disney’s Davy Crockett Ranch,
Disney’s Sequoia Lodge and Disney’s Hotel Sante Fe increased 9 % after their
renovation;
• the ‘Disney Dreams!’ show, awarded the best show of the year in 2012 by the
professionals in theme parks, hit a record satisfaction rate at 93 % in 2013;
• the satisfaction rate for catering gained 5 points these last two years.
The 1st Prize in the Podium de la Relation Client (Podium for Client Relation) in the Tourism category is one of the many distinctions Disneyland Paris has recently been awarded for its service quality. At the end of 2013 for example, Euro Disney was awarded the Grand Prix de la Relation Actionnaires (Investor Relations) by Les Echos, Investir and Mazars, and the Trophée de la Clientèle for the Disneyland Hotel during the Colloque National des Directeurs d’Hôtels (National Symposium of Hotel Directors).
