Disney Junior, the 24-hour channel dedicated to kids age 2-7, has surpassed all similarly-targeted channels for 52 consecutive weeks — reigning #1 in Total Viewers, Kids 2-5 and Boys 2-5 — while further elevating the multi-platform Disney Junior brand affinity among kids and parents. The channel launched in March 2012 and began publicly reporting ratings in April 2013. It is available in 76 million U.S. households.
