Disney Channel launched a vibrant new channel logo and overall on-air graphics design on FRIDAY, MAY 23 in the U.S. and on each of the other 42 Disney Channels worldwide this year. All interstitial programming, identification spots and programming menus will feature the new logo, style and palette. The design provides the unified global business with a creative, contemporary new look that authentically celebrates the faces, families and environments of Disney Channel viewers throughout the world.
Richard Loomis, Senior Vice President and Chief Marketing Officer, Disney Channels Worldwide, said, “The new branding was an international collaboration between Disney Channel global and European teams and is crafted so our teams everywhere can customize it to create local stories, in familiar settings, featuring culturally identifiable storytelling.”
In addition to reflecting the Disney Channel audience with its new branding, the team also continues to leverage Disney’s history, notably Walt Disney’s signature as part of the logo design and the incorporation of the famous ‘D’ as a framing gesture used in all forms of media. The dynamic new logo is a combination of two classic Disney icons – the distinct signature stroke of company founder Walt Disney and the three-circle shape evocative of Mickey Mouse.
Ron Pomerantz, Vice President, Marketing and Creative, Disney Channel, said, “Our viewers have great affinity for two heritage elements that have long created a ‘story’ during our daily programming schedule — the four note music mnemonic and the beloved ‘wand ID’ in which our stars form our Disney Mouse ears with a wand. We are looking forward to introducing these elements in an exciting new package.”
