When it comes to marketing, Disney has it almost too easy.
Just consider the past few weeks. The entertainment giant launched a Pixar clip where the characters personifying emotions in Inside Out react to the Star Wars trailer.
Archive for Walt Disney Company
Star Wars And DisneyLife Are Two Important Things For Disney To Look Forward To
Disney last week reported its Q4 and annual earnings for fiscal 2015. (Fiscal years end with September.) Now that the dust has settled, Forbes take a closer look on its performance, focusing in particular on the outlook and the company’s initiatives in streaming services.
Disney Donates $1.5 Million To Feeding America To Help Inspire Healthier Generations
Feeding America, the nation’s leading hunger-relief organization, salutes The Walt Disney Company for its $1.5 million donation, the vast majority of which will provide grants to 60 food banks across the nation to expand their local fresh produce sourcing and distribution programs. The donation will be announced on ABC’s “The Chew” today at1:00 p.m. ET/12:00 p.m. CT/PT.
The ABC daytime series will also feature a segment about teenager Katie Stagliano, who founded Katie’s Krops, a youth-based garden initiative. During the segment, Katie will talk about how her childhood dream of helping the hungry has grown into 83 vegetable gardens tended by youth across the country, producing food for underserved children and families.
Disney’s support will help strengthen local produce sourcing programs in Feeding America member food banks across the country, ensure that food banks can handle larger amounts of fresh produce, and galvanize support from the produce industry and the public.
Increasing access to nutritious foods and engaging audiences to take action is a part of Disney Magic of Healthy Living’s long-standing commitment to creating healthier generations and promoting healthy lifestyles. Disney’s support of Feeding America helps the organization serve more than 12 million children each year.
In addition, Disney | ABC developed special TV spots to inspire communities to envision a future where kids and families have access to nutritious food. The spots—set to air throughout November and December on Disney Channel, Disney XD, ABC and ABC Family—encourage supporters to share the joy through single acts of kindness that can change the world.
“We are delighted that Disney is deepening its commitment to support Feeding America by helping to bring much-needed fresh fruits and vegetables to people facing hunger throughout our nation,” said Diana Aviv, CEO of Feeding America. “Together, along with the public’s support, our food bank network will be able to supply additional healthy fresh produce to help nourish kids and families in need.”
To find out more information and about volunteer opportunities at your local Feeding America food bank, visitFeedingAmerica.org/BeInspired. For more information about Disney’s commitment to helping to create healthier generations by increasing access to nutritious food, click here.
China says Disney to get special trademark protection
China will give special trademark protection to Walt Disney Co as the iconic U.S. firm prepares to open its first theme park in mainland China next year, a regulator said on Thursday.
The Walt Disney Company Reports Fourth Quarter and Full Year Earnings for Fiscal 2015
The Walt Disney Company (NYSE: DIS) today reported earnings for its fourth quarter and fiscal year ended October 3, 2015. Diluted earnings per share (EPS) for the fourth quarter increased 10% to $0.95 from $0.86 in the prior-year quarter. Excluding certain items affecting comparability(1), EPS for the quarter increased 35% to $1.20 from $0.89 in the prior-year quarter. Diluted EPS for the year increased 15% to $4.90 from $4.26 in the prior year. Excluding certain items affecting comparability(1), EPS for the year increased 19% to $5.15 from $4.32 in the prior year.
“We had a strong quarter, with adjusted EPS up 35%, completing our fifth consecutive year of record performance,” said Robert A. Iger, chairman and chief executive officer of The Walt Disney Company. “In Fiscal 2015 we delivered the highest revenue, net income and adjusted EPS in the Company’s history, reflecting the power of our great brands and franchises, the quality of our creative content, and our relentless innovation to maximize value from emerging technologies.”
Walt Disney Co. to invest $200 million in Vice Media
Walt Disney Co will invest $200 million in edgy video maker Vice Media, known for its coverage of current affairs for the Millennial generation, a person familiar with the matter told Reuters.
Disney Signs License Deal With German Broadcaster ProSiebenSat.1
Disney has signed a long-term license agreement with German broadcaster ProSiebenSat.1.
Your Complete Guide To All the Things Owned by Disney
The Walt Disney Company is one of the biggest media and entertainment corporations in the world. Known best for its popular animated feature films and tourist-favorite theme parks and resorts…
Disney And Sky Extend Film And TV Output Deal
Disney has inked a new multi-year film and TV output deal with Sky that will give the pan-Euro pay TV giant a significant boost in the UK and Ireland…
With help from superheroes, Disney blasts past $4 billion at box office
With help from “Avengers: Age of Ultron” and “Ant-Man,” Disney has surpassed $4 billion at the global office faster than in the last few years.
