Disney Consumer Products (DCP) continues to introduce new “better for you” foods featuring some of its most popular characters to inspire kids worldwide to eat more fruits and vegetables and lead a healthier lifestyle. More than 4.1 billion servings of Disney-branded fruits and vegetables have been served in North America since DCP began tracking in 2006. Disney’s Frozen and Marvel’s Spider-Man-branded bagged apples by Sage are the latest additions and available now at grocery retailers nationwide. DCP’s (booth # 1838) wide assortment of licensed produce, featuring classic characters like Mickey Mouse to new favorites, will be on display at the PMA Fresh Summit Convention and Expo on October 17-19 in Anaheim, Calif.
“Beyond the toy aisle, Frozen is also keeping the produce section fresh and cool,” said John T. King, vice president of licensing, consumables, Disney Consumer Products. “The global appeal of our stories and characters gives Disney Consumer Products an opportunity to continue to expand our produce portfolio and empower parents with more nutritious food options for their kids.”
Disney Consumer Products’ summer fruit program with Albertsons significantly increased traffic and produce sales at participating locations. Select Albertson stores created in-store displays to highlight the robust selection of Disney-branded fruits, and hosted kids and family events to encourage healthier eating. Through a recent collaboration with Winn Dixie, consumers were greeted with signage featuring characters from popular Disney properties including Frozen, Disney Princess, and Cars. Select Winn Dixie stores also hosted Disney-themed events with music, activities, and samples of fresh fruits and vegetables. Through new collaborations with DCP, licensees and retailers have seen their produce business thrive, and the impact on families multiply.
