Disney Consumer Products (DCP) announced that more than 3 million Disney Frozen Elsa and Anna role-play dresses have been sold at Disney Store and mass retailers in North America alone in less than a year, making it the latest property to join Disney’s list of blockbuster franchises.
The Frozen phenomenon shows no signs of abating with Elsa and Anna leading costume sales at all Disney Store locations in North America by double digits. According to the National Retail Federation’s 2014 Halloween Consumer Top Costumes Survey, an estimated 2.6 million children planned to dress up as one of Disney’s Frozen characters this Halloween.
In addition to success at retail, Frozen was identified by well-known toy experts Jim Silver and Chris Byrne of toy review website TTPM as one of the hottest properties this holiday season. Frozen products have landed on every major holiday toy list released by national retailers, toy industry organizations and media outlets with the Disney Frozen Snow Glow Elsa doll by Jakks Pacific being identified on six major lists including TTPM’s Most Wanted List, Kmart’s Fab 14, Toy Insider Hot 20, Toys “R” Us Fab 15 Hot Toy List, Walmart’s Kid-Approved 2014 Holiday Toy List and Parents magazine Top Toys of 2014.
“The powerful connection families around the world have with Frozen and its characters is truly a phenomenon that has only continued to grow over the last 12 months,” said Paul Gainer, executive vice president, Disney Retail, Disney Consumer Products. “This holiday season Disney Consumer Products has expanded product categories and doubled our presence at retail to meet the strong demand for everything Frozen. The big freeze looks set to continue.”
Frozen is also resonating outside of the toy aisle. Since Frozen’s release in 2013, Disney Publishing Worldwide and its licensees have published more than 800 Frozen print titles globally and more than 35 e-books in the U.S. The Disney Karaoke: Frozen app has reached no. 1 in the iPad Entertainment Downloads category in more than 100 countries around the world and “Let it Go” has been played in the app 3.2 million times since its launch in May 2014. Additionally, “Disney Frozen: Free Fall” is Disney Interactive’s top-grossing, most-downloaded app of the year. Millions of people continue to play the mobile game each day, logging an average of 147 million daily play time minutes each day.
Disney Consumer Products is also launching 16 new Frozen-themed food and health product categories between fall 2014 and spring 2015, including fresh apples and grapes, juice, yogurt, bandages and a complete oral care line. New Frozen products are also being developed to celebrate the Frozen Fever short from Walt Disney Animation Studios, which will debut in spring 2015.
Across The Walt Disney Company Frozen continues to make an impact with the continuation of the Disney On Ice Frozen show, a new Frozen-themed attraction coming to Epcot and a Frozen Broadway show in development. At Disney parks and resorts across the world, Elsa and Anna are eager to meet guests. At the Magic Kingdom at Walt Disney World Resort, Queen Elsa will use her powers to transform Cinderella Castle into an ice palace every night starting in early November and characters from Frozen will also be incorporated into the park’s Mickey’s Once Upon a Christmastime Parade. At Disneyland Resort, guests can be transformed into their favorite Frozen character at Anna and Elsa’s boutique in Downtown Disney. A new Frozen-themed event displaying Elsa’s magical powers will begin at Tokyo Disney Resort early next year.
Consumers can find Frozen merchandise at Disney Store, DisneyStore.com and all major retailers.
