Unifi, Inc. (UFI: NYSE), the makers of REPREVE® and the creators of the #TurnItGreen initiative, and Feld Entertainment, Inc., producers of Marvel Universe LIVE!, partnered with the Boys and Girls Club of America (BGCA) to implement a nationwide program to teach youth the importance of recycling and taking care of our environment. To help support the program, the two organizations donated $100,000 to the BGCA.
In celebration of the donation, Juliette Feld, executive vice president of Feld Entertainment and producer of Marvel Universe LIVE!, and Bett Anderson, corporate marketing and communications manager at REPREVE, presented an oversized check to the BGCA this morning at the Los Angeles VIP Premiere of Marvel Universe LIVE! Forty members of the local Boys and Girls Club were in attendance along with two of our favorite Marvel Super Heroes, Spider-Man and Thor.
“Marvel Universe LIVE! is a great platform to help spread the word about the power of recycling to our next generation,” said Juliette Feld. “We are excited to partner with REPREVE to help the Boys and Girls Club of America and their affiliates across the country spread the message of recycling education.”
“Our ultimate goal in marketing REPREVE has always been to increase recycling awareness and educate consumers of the cool stuff that can be made from recycled plastic bottles,” said Roger Berrier, president and chief operating officer of Unifi. “By working with Marvel Universe LIVE!, we aim to encourage families to have a conversation about the importance of recycling and show children the cool stuff their recycled bottles can create.”
Once this super-powered alliance joined forces, kids collected nearly 300,000 water bottles as part of the #TurnItGreen campaign in the past year alone. The bottles that have been collected are enough to produce over 100,000 t-shirts, 8,000 jackets or 25,000 pair of pants made from REPREVE recycled yarns, while keeping all those bottles out of landfills across America.
“At the Boys and Girls Club we’re committed to providing a safe place for youth to learn and grow. We are excited to have Marvel Universe LIVE! and REPREVE continue to educate the children in our chapters across the nation regarding the importance of recycling,” said Frank Sanchez vice president at the Boys and Girls Club of America. “This $100,000 donation is going to help us continue to expand our recycling efforts with the members at our clubs.”
To learn more about REPREVE and keep up with the #TurnItGreen initiative, visit www.REPREVE.com. For more information and to purchase tickets, visit the Marvel Universe LIVE! website, www.marveluniverselive.com.
