Innovative entertainment and lifestyle retailer HSN announced today that supermodel Coco Rocha will debut her first-ever apparel line Modern Princess Collection by Coco Rocha in March. The capsule collection, which features some of HSN’s top designers and brands across fashion, footwear, jewelry, accessories, home and beauty, is part of a larger assortment of merchandise inspired by Disney’s all-new action movie Cinderella.
To promote the collection and the film, HSN – through a multifaceted marketing collaboration with Disney – has developed a comprehensive 360 degree marketing campaign that includes a 24-hour live event on March 10 and two additional primetime specials on March 11 and 12. This unique marketing program is a key component of HSN’s entertainment integration strategy, which drives engagement across all of the retailer’s shopping platforms, including TV, digital and mobile.
“Storytelling is the foundation of everything we do at HSN and Cinderella is the perfect story to tell through unique brand and product experiences,” said Bill Brand, President of HSN. “We are excited to once again collaborate with Disney and can’t wait to introduce the tremendous work of Coco Rocha and our many fantastic designers to customers in March.”
Drawing inspiration from the intricate designs and beautiful sets of Cinderella, the Modern Princess Collection by Coco Rocha features fairytale-influenced patterns that capture the essence of today’s modern day princess. Key pieces from the collection include: a Butterfly Print Peplum Skirt with matching Sleeveless Blouse; a Double Diamond Quilted Moto Jacket with Mixed Media Studs; and a Long Sleeve Draped Gown with Embellished Shoulder Detail.
“As a child, I grew up on Disney movies and Cinderella was a huge part of my childhood,” said Coco. “The theme behind the story – that good things happen to those with good hearts – is something I strongly believe in and has shaped my view of the world. When I was asked to bring my high fashion perspective to the idea of a modern princess, I jumped at the chance to work with HSN on this Disney project. I’m very proud of this collection and thrilled to bring it to such a wide audience with HSN.”
From traditional pastel shades to the baroque styles of a contemporary princess, the entire fashion and accessories collection seamlessly transitions from day to evening, with items such as:
- contemporary skirts, blouses and jackets by Coco Rocha;
- statement silhouette handbags by Snob Essentials;
- dazzling heels, sandals and other footwear by Donald Pliner and Vince Camuto;
- fantastical statement jewelry including necklaces, earrings brooches, and hairpins by Heidi Daus, Amedeo and Roberto by RFM;
- ethereally vintage-inspired dresses skirts and sweaters by Christos Garkinos, and classic princess designs including lady-like pencil skirts, fit & flair dresses and leather jackets by Hal Rubenstein
HSN will bring Cinderella to life in the home with beautiful bedding and home essentials from Madcap Cottage, Anna Griffin and Jeffrey Banks, whose classic toile bedding set features an image taken from the movie as part of its design.
Directed by Kenneth Branagh, the all-new, live action retelling of Cinderella will feature stars Cate Blanchett as the Stepmother, Lily James as Cinderella, Richard Madden as the Prince and Helena Bonham Carter as the Fairy Godmother. The screenplay is by Chris Weitz. The film opens in theaters nationwide on March 13 and is rated PG.
