Young Disney Stars “Choose Kindness” in a Multi-Platform Initiative Debuting During National Bullying Prevention Month

More than 20 stars of Disney Channel, Disney XD and Radio Disney provide their personal point-of-view on demonstrating courteous and respectful behavior towards others as a virtue of good character, in “Choose Kindness,” a multi-platform initiative designed to motivate, inspire and resonate with kids ages 6-14. The interstitial messages premiere SUNDAY, SEPTEMBER 28 (8:00 p.m., ET/PT) on Disney Channel and will rotate during October’s National Bullying Prevention Month. The initiative includes special episodes of “Austin & Ally” and “Girl Meets World,” each designed to reach kids with empowering, relevant stories and to augment the Channel’s themes of communication, diversity and optimism.

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