B&G Foods is pleased to announce the release of a Pirate’s Booty® limited-edition, themed multipack featuring Marvel’s Avengers characters, which is sure to make Mom a snack time hero! The collaboration also includes a free Marvel’s Avengers digital comic featuring the Pirate’s Booty Pirate. Consumers will get to see the Pirate team up with the Avengers in a Marvel-created adventure.
The limited-edition Marvel’s Avengers themed Pirate’s Booty comes in 12 packs of half-ounce Pirate’s Booty Aged White Cheddar – Pirate’s Booty’s best-selling product. The lunch packs are sure to be a hit at school and for refueling your little Super Hero on-the-go.
Marvel artists designed a custom digital comic featuring Avengers Super Heroes, including the Hulk, Thor, Captain America, Black Widow, and Iron Man, along with the Pirate’s Booty Pirate. Pick up a limited-edition Marvel’s Avengers themed Pirate’s Booty multipack for more details on the digital comic download.
“Pirate’s Booty is excited to partner with Marvel’s iconic Avengers,” stated Eric Berniker, Vice President of Consumer Engagement and Innovation at B&G Foods. “The Avengers are all about adventure and fun, which makes it a great fit for Pirate’s Booty. Moms will rescue the day with a snack that is baked and has no artificial colors, flavors or preservatives. Marvel’s Avengers digital comic creates a very fun and interactive experience for Pirate’s Booty and Avengers fans alike.”
“Working with Pirate’s Booty on the multipack and digital comic has been a great way to reach parents, kids and fans with innovative storytelling and our aspirational characters,” stated Paul Gitter, Senior Vice President at Marvel Licensing. “We are thrilled to offer Marvel’s Avengers fans a great-tasting snack that is both mom- and kid-approved.”
Pirate’s Booty Aged White Cheddar is a deliciously baked snack made from puffed rice corn and blended with real aged white cheddar cheese. Pirate’s Booty is made without artificial colors, flavors or preservatives. Pirate’s Booty has half the fat and fewer calories than regular fried potato chips, so it is a snack that kids and parents agree on. Additionally, it is gluten, peanut and tree nut free and has zero grams of trans fat per serving.
The limited-edition Marvel’s Avengers themed 12 packs of half-ounce Pirate’s Booty are available now at retailers nationwide. For more information and a store locator, please visit www.piratebrands.com.
