Disney Consumer Products (DCP) and Kohl’s today announced they’re bringing the newest iteration of the tween lifestyle brand “D-Signed” exclusively to Kohl’s. Offering a “mix & match” assortment of apparel that gives girls the opportunity to create their own styles, the “D-Signed” brand continues to be inspired by the fun fashions featured on Disney Channel shows. The hit tween brand will launch with the popular “Girl Meets World” collection and is available at Kohl’s stores nationwide and online at kohls.com this summer.
Debuting recently on the Disney Channel, the highly-anticipated premiere of the comedy series “Girl Meets World” (9:45 p.m.) delivered 5.2 million Total Viewers and ranked as the #1 series launch of 2014 among major youth demographics: Kids 2-11, Kids 6-11 and Tweens 9-14.
“Disney Channel sets the pace with what tweens are watching and wanting to wear,” said Josh Silverman, executive vice president of global licensing at Disney Consumer Products. “Through creative collaborations with Disney Channel and Kohl’s, our ‘D-Signed’ brand continues to give girls the ability to express their individual style that’s trend right and mom approved.”
“D-Signed” is a true fashion brand and leverages the latest trends in the market. The first two “D-Signed” collections at Kohl’s will debut this summer, featuring free-spirited silhouettes mixed with a touch of rocker chic that draw inspiration from “Girl Meets World” characters Riley and Maya. Items such as leggings, fashion tops, sweatshirts and dresses round out the collection with prices starting at $28.
“Only ‘D-Signed’ offers tween girls the opportunity to wear the looks inspired by their favorite stars on the Disney Channel,” said Amy Kocourek, Kohl’s executive vice president of juniors and kids. “We couldn’t be more excited about working with Disney as it allows us to leverage the power of their exciting, ever-changing lineup of television shows to bring new, amazing and unexpected product to our tween shoppers.”
New collections inspired by other popular Disney Channel shows will flow seasonally over the course of the next year. Items will be tagged and labeled with ‘D-Signed’ branding and character images. For more information, visit www.kohls.com/dsigned.
