Marvel Entertainment, LLC is amping up its focus on performance. The company known for its arsenal of Super Heroes is messaging to companies known for performance, strength, and durability that teaming with Marvel – a company whose characters instantly reflect these core attributes – will help further enhance their brands and build out their audience.
Companies across categories wanting to accentuate strength and performance are seeing the value in collaborating with Marvel including: Under Armour for apparel, Tantrum electronics accessories, Bell performance bike accessories, C-Preme durable helmets, and Sage Fruit’s better-for-you produce.
Marvel is focused on building a greater connection on how its arsenal of characters can help companies better connect their brands to key performance attributes such as strength and durability. It is working closely with companies to develop the best licensing executions for connecting performance between their brands and Marvel through innovative and creative product experiences.
“Marvel Super Heroes are a natural fit for this exciting initiative,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “We see tremendous opportunity to further build out this performance initiative across all product categories – from consumables and apparel, to electronics and sporting goods.”
