Marvel Entertainment, LLC has unveiled several new collaborations in the drinkware category that will use Marvel’s greatest Super Heroes to create cool ways to stay hydrated. The new products will include Marvel characters from the Avengers and Spider-Man franchises, including designs inspired by franchise-supporting films Marvel’s Captain America: The Winter Soldier and The Amazing Spider-Man 2 from Sony Pictures Entertainment, as well as from the newest Marvel franchise, Marvel’s Guardians of the Galaxy.
Thermos is bringing a wide range of Marvel characters to insulated containers to be sold in mass market retailers and at Amazon.com starting this summer, gearing up for back-to-school. The products feature characters from The Avengers, Spider-Man and Guardians of the Galaxy franchises. The line also includes lunch kits and food jars. Zak Designs will also feature a range of characters from the Marvel universe on drinkware. Spider-Man and Avengers characters are available now, while new drinkware designs for Marvel’s Captain America: The Winter Soldier and Marvel’s Guardians of the Galaxy will launch timed to each theatrical release. The Zak Designs products will also include dinnerware and food storage.
Available now, ICUP has launched a line of drinking glasses featuring Marvel favorites including Spider-Man, Captain America, and The Incredible Hulk. The glasses are sold at Spencer’s Gifts, HMV, Transworld, and more, with additional designs rolling out through the end of summer. Silver Buffalo and Vandor is the newest licensees added to the intergalactic Marvel’s Guardians of the Galaxy lineup. A line of stellar drinkware is set to hit shelves this July, just in time for the theatrical release of the much-anticipated film in August.
“At Marvel we are always looking for ways to use the impact of our characters to convey positive messages to kids,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “Staying hydrated throughout the day is crucial for kids and adults alike, and we love that through our Super Heroes like Captain America and Iron Man we can make hydration cool.”
