Archive for Disney Store

Can You Spot the Hidden Disney Characters?

Can you spot the hidden Disney characters in the tree branches that line the escalator inside the Disney Store Times Square NYC?

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Photos – Disney Store Times Square Merchandise

Take a look at photos from Christmas Season at the Disney Store in Times Square in NYC.

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Photos – Exterior of Disney Store Times Square

Take a look at the exterior of the Disney Store in Times Square

Disney Reimagines Retail with New E-commerce Destination and Prototype Store Design

Today Disney launched shopDisney, a new e-commerce destination offering the best assortment of Disney, Pixar, Star Wars and Marvel products for fans of all ages across fashion, accessories, toys, home and more. A new prototype Disney store design was also revealed and is being tested in select locations around the world bringing the magic of Disney to retail through innovative technology, storytelling and cast member interaction.

“No one creates experiences like Disney and our pilot stores will be testing grounds for interactive features that will differentiate the Disney shopping experience in the changing retail landscape,” said Jimmy Pitaro, Chairman of Disney Consumer Products and Interactive. “Online, shopDisney is the ultimate destination for the most extensive collection of curated merchandise from our stores, parks, and licensed partners. This combination creates a powerful omnichannel experience that represents the next generation of Disney retail.”

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Photos – Disney Store Times Square NYC

Take a look at photos from the Disney Store at Times Square New York City.

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Disney Store Unveils Its Most Magical Friday Ever with ‘Share the Magic’ Holiday Campaign

Disney Store announced today the launch of its ‘Share the Magic’ holiday campaign, which includes 11 full days of Magical Friday (aka Black Friday) deals as well as in-store events and special ‘experiences like never before.

“Every year we look for ways to help our Guests share the magic with their friends and families, and this holiday, it’s our turn to do the same,’ said Elissa Margolis, senior vice president of Disney Store North America. “We’ve gone beyond the traditional to create experiences that are sure to warm hearts and make this the most magical season yet.”

To celebrate the magic of the season, unsuspecting shoppers in a Southern California Disney Store were recently treated to a special surprise in which every family in the store received a $100 Disney gift card for themselves, and another to share the magic with someone they love this holiday season. Click here to view.

Holiday Deals at Disney Store

Beginning today, Friday, Nov. 20, Disney Store is launching all of its magical deals both in-store and online, with an additional, special deal rolling out when Stores open on Thanksgiving night (11/26) and Magical Friday (11/27)*. Even more deals will launch on Cyber Monday (11/30). Guests have the opportunity to shop Disney Store whenever and wherever through and the Disney Store app where they’ll find great deals on exclusive Disney, Pixar, Marvel and Star Wars items for everyone on their list.

Disney Store Holiday Story

This season, Disney Store has developed a combination of new in-store events and festive cheer designed to create an even more memorable shopping experience for Guests.

In addition to a holiday version of the traditional store “unlocking” ceremony that takes place every morning at Disney Store, Guests will be treated to an in-store event called “Disney Store Holiday Wishes.” During this new holiday tradition, a Cast Member will read from a holiday storybook while children follow along with their very own version of the book. The mini storybook will include a detachable picture frame that can be decorated and given to someone special. At the end of the event, with the help of Mickey Mouse and Minnie Mouse appearing on the Disney Store theater screen, each child will have the opportunity to make a holiday wish by throwing a special coin into a wishing well.

“Disney Store Holiday Wishes” will take place daily from Magical Friday (11/27) through Christmas Eve (Mondays – Saturdays at 7:30 p.m. and Sundays at 5 p.m.).

Most Wished for Gifts

Disney Store offers the biggest collection of exclusive toys, apparel, accessories and more featuring everyone’s favorite Disney, Pixar, Marvel and Star Wars characters at all price ranges. To help make the holiday shopping season easier, starting on Tuesday, Dec. 1, Disney Store will unveil its “12 Most Wished for Gifts” on and on the Disney Store Instagram page.

For shopping assistance, Guests can interact with Disney Store’s Guest Services team via telephone and email channels listed

To find a Disney Store location, Guests can visit or call (866) 902-2798. Guests can also sign up for email alerts at, become a fan on or follow @DisneyStore on Twitter to stay connected.

*Disney Store locations will begin opening at 8 p.m. local time the night of Thanksgiving. Guests are encouraged to for specific holiday hours.

Disney Store Removes Gender Divide from 2015 Halloween Costume Collection

It looks like Target isn’t the only retailer pushing away from the gender gap; Now Disney is stepping up to the challenge.

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Disney Store Opens its First and Largest Store in the World in Shanghai, China

Disney Store today opened the doors of its flagship store in the popular Lujiazui area of Pudong, Shanghai, China. The landmark store is the largest retail space of any Disney Store in the world featuring 9,257 square feet of immersive shopping experiences and innovative product, and also features an outdoor plaza.


“We couldn’t be more delighted to open our first Disney Store in China, in Shanghai,” said Paul Candland, President, The Walt Disney Company, Asia-Pacific region. “Disney Store plays a critical role in how millions around the world experience our brand and allows kids, young adults and families to have a uniquely fun and immersive experience while shopping for their favorite Disney, Pixar, Marvel and Star Wars products,” he added.

The Chinese characters representing the specific date and time chosen to open its doors to the public – May 20 at 1:14 p.m. (我爱你一生一世), represents highly popular social media code among young people as a time to openly express love and long-term commitment to each other.

In a momentous week for The Walt Disney Company in China, the opening of the Disney Store in Shanghai comes one day after the topping of the Enchanted Storybook Castle at Shanghai Disney Resort, which is due to open next year. “We want to thank the people of Shanghai for welcoming us to the City and could think of no better way than to open the store on May 20 at 1314 hours,” said Mr. Candland.

With an estimated 40 million tourists visiting the Lujiazui area each year, the Disney Store, with its unique product range and entertaining, immersive and innovative design elements, is set to become a world-class destination and meeting point among locals contributing to Shanghai’s reputation as a family, business, cultural, entertainment and tourism destination.

“Disney Store extends the magic of Disney into communities around the world through unique experiences and exclusive product, and we are thrilled to add China to the list of countries that Disney Store calls home,” said Paul Gainer, executive vice president, Disney Retail. “With several unique Disney touches, our flagship store in Shanghai, China is truly a one-of-a-kind retail destination.”

The interior of the Shanghai store was designed using Disney’s award-winning, innovative format, featuring elements unique to the area that will surprise and delight guests and bring to life the most popular characters from across Disney, Pixar, Marvel and Star Wars.

The store has numerous design features unique to Shanghai which include:

  • A Disney Magic Kingdom Castle, measuring 19 feet high at the heart of the store, featuring an hourly musical and projection show
  • A one-of-a-kind Marvel area complete with hand-sculpted statues of Iron Man, Thor, Captain America, and an 8-foot-tall Hulk
  • Unique Mickey Mouse-shaped roof sculpted with over 8,000 LED lights visible from key tourism vantage points such as the Pearl Tower
  • One-of-a-kind sculpted hot air balloons featuring Mickey Mouse, Minnie Mouse, Goofy, Daisy, Donald, Pluto, and Chip and Dale
  • A landscaped plaza

Key features of the Disney Store Shanghai include:

  • Disney characters hidden in the 12-foot tree landscape
  • A Disney Portal Gateway area featuring an impressive gateway inspired by Pixar’s Monster’s University featuring all the latest in Disney entertainment
  • A crystal chandelier in the young-adult-female area where Tinker Bell can be found sprinkling her Pixie Dust
  • A Magical Mirror which entertains guests who stand in front of it

To mark the opening of its first Store in the country, The Walt Disney Company in China has announced a $100,000 charitable donation to the Shanghai Charity Foundation (Pudong Chapter) to support programs that benefit kids and families in the Pudong District, where the Store is located.

“Disney is proud to support our local community and do what we can to help bring happiness and magic to kids and families in need,” said Mr. Stanley Cheung, Chairman, The Walt Disney Company in China.

For regular updates on Disney Store China, please visit

Disney March Magic Limited Release Tees Now Available

Take a look at the Limited Edition March Magic Contest T-Shirts that are available at



‘Magic is the new black’ at Disney Store This Holiday Season

Disney Store is making the holiday shopping season merrier than ever with ‘Magic is the new black,’ a celebration of the most magical time of the year. To take the stress out of holiday shopping, Disney Store is making special pricing available early, both in-store and online, allowing guests to take advantage of great deals 24/7.

Beginning today and through the weekend (Nov. 21-23), a selection of Magical Friday (Black Friday) deals can be shopped exclusively online at On Monday, Nov. 24, all of Disney Store’s promotions will be available in-store and online, giving guests the opportunity to shop whenever and wherever. An additional discount will be unveiled online at 12:30 a.m. PST on Thanksgiving (Nov. 27) and when stores open on Thursday (Nov. 27) and Friday (Nov. 28).*

“As holiday shopping patterns continue to change and Black Friday evolves into more than just a singular shopping day, Disney Store is focused on offering great deals in-store and online throughout the entire season to make shopping as easy as possible for our guests,” said Elissa Margolis, senior vice president of Disney Store North America. “Only Disney can offer the hottest toys from Frozen to Star Wars to Disney Junior and beyond, while delivering a truly magical experience worthy of the Disney heritage.”

Toys and more featuring the hottest characters, including those from Frozen, Star Wars and Marvel

At Disney Store, guests will be able to shop an impressive selection of holiday gifts that can only be found at the specialty retailer. From toys and collectibles to clothes and accessories, Disney Store’s assortment features the most popular stories and hottest characters at the top of everyone’s list, including sisters Anna and Elsa from the hit film Frozen, classic Mickey Mouse and friends, and iconic Marvel super heroes.

Additionally, this is the first holiday season that Disney Store will offer an exclusive assortment of Stars Wars merchandise, including all-new intricately detailed die cast vehicles inspired by the original Star Wars saga. Disney Store also carries a wide assortment of favorite Disney Junior characters, including Doc McStuffins, which was recently ranked one of the 13 most influential toys of all time by toy experts1.

Gifts at price points of $8, $10, $15 and $20**

Gift-givers will find a wide selection of merchandise at a range of prices that work with any budget, including holiday ornaments for $8, classic Disney Princess dolls for $10 and Toy Story Talking Action Figures for $20 (see link below for listing of deals). For guests looking for extra special gifts, Disney Store also offers deluxe items, such as a line of beautiful costumes featuring Elsa, Anna, Sleeping Beauty, Rapunzel and others ($89.95 – $99.95).

Complementing the great selection of items in stores, offers an expanded collection of more than 10,000 products, including Disney Parks merchandise, an expanded adult apparel selection and personalizable options. remains the only online retail destination to find Disney Parks products.

Experience the holidays at your local Disney Store

Disney Store truly is the most magical place this time of year with festive holiday décor featuring everyone’s favorite couple, Mickey and Minnie Mouse. Cast Members have decked the halls and stocked the shelves with toys and more, and are at the ready to assist with holiday gift ideas and to share in the magic of storytelling.

In the Disney Store Theatre, guests can enjoy holiday-themed entertainment, as well as sing-alongs to new and classic Disney favorites including, “Only One More Sleep Til Christmas” from A Muppets Christmas, “Jingle Bells” with Winnie the Pooh, and “Let It Go” from Frozen. For the first time ever, visitors will hear “Share the Magic,” a holiday song composed especially for Disney Store. Kids are invited to color holiday masks in the Disney Store Theatre, while supplies last.

Magic behind the scenes

Disney Store has taken new measures in an effort to keep stores fully stocked through the busy holiday shopping season so that guests can get the product they want in a timely fashion. Establishing forward stocking locations in strategic areas, and converting one into an omni-channel distribution facility, makes it easier for local stores to restock inventory and reduces transit time for online orders.

For additional assistance, shoppers can also interact with Disney Store’s Guest Services team via telephone and email channels listed on

Convenient shopping features in-store and online

To add an additional level of convenience for online shopping, the top growth channel for holiday purchases2, Disney Store is piloting a new feature this season, giving guests the flexibility to reserve gifts online and pick-up in-store. Guests can also take advantage of Disney Store’s free ‘buy in-store, ship to home’ service, available at all locations.

In stores, shoppers can use Apple Pay, a new payment service that allows for a faster and more convenient way to pay. With just the touch of a finger, using the iPhone 6 and iPhone 6 Plus, Apple Pay simplifies the check-out process for guests and Cast Members alike. For online and mobile shopping, Disney Store also updated its free mobile app to include Apple Pay as a payment option, allowing for a faster check-out experience.

Guests who prefer to shop online or via mobile will find a streamlined and user-friendly experience on Disney Store’s Mobile Site and App, and can browse the Holiday Gift Guide on for holiday gift-giving inspiration. Through the Mobile Site, users can receive timely message alerts for new arrivals, in-store events and promotional offers.

Commitment to sharing the magic

Disney Store is proud to help Share the Magic this Holiday season with its commitment to Boys & Girls Clubs of America (BGCA). For each identified Holiday Wish Gift purchased at Disney Store and this holiday season between 11/3/14 and 12/7/14, Disney Store will donate $1 to BGCA (up to $100,000).

To view Disney Store’s week of Magical Friday deals and download images, visit

1Source: TIME Magazine, The 13 Most Influential Toys of All Time

2Source: 2014 Nielsen Holiday Spending Forecast

*No store will be open prior to 8 p.m. on Thursday, Nov. 27. Check for specific holiday hours.

**All offers are available while supplies last.

To find a local Disney Store, guests can visit or call (866) 902-2798. For more information, please visit Guests can also sign up for email alerts at, become a fan on Facebook or follow us on Twitter to stay connected to your favorite destination.