Havaianas, known for energetic and vibrant Brazilian designs in footwear, today announced a new strategic alliance with the Walt Disney World Resort, Disneyland Resort and Disney Vacation Club.
“We are thrilled to have entered into this relationship with the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club because they embody instant joy much like Havaianas,” said Marcio Moura, Havaianas’ USA President. “We look forward to creating a harmonious relationship and further expanding opportunities within the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club in the coming years.”
For the past four years, Havaianas has produced Disney-themed flip-flops and this new alliance will give the brand opportunity to further engage with Disney fans. Havaianas will soon be made available for sale to Disney guests at 22 retail locations across the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club including a dedicated retail build-out at Disney’s Blizzard Beach Water Park, Disney’s Typhoon Lagoon Water Park and Disney California Adventure Park.
Havaianas is also currently working with Disney Theme Park Merchandise to create exclusive co-branded flip-flops.
Additionally, in November, Havaianas will become an official sponsor of all runDisney races that provide runners with a unique Disney experience.